ISSN 2079-8490

Electronic scientific journal "Scientists notes PNU"

Pacific national university

Lunina D. S., Tretyakov M. M.

SEGMENTATION OF THE MARKET OF EDUCATIONAL SERVICES CONSUMERS-INDIVIDUALS

The article discusses the relevance of the process of segmentation of the market of educational services, the scheme of interaction of subjects of market segmentation of customers – individuals.

Keywords: marketing of educational organizations, market segmentation, target audience, consumers, market actors