ISSN 2079-8490

Electronic scientific journal "Scientists notes PNU"

Pacific national university

Sigitova M. A., Sidorova P. D.

BRANDING TOOLS IN TRANSPORT AND LOGISTICS COMPANIES OPERATIONS

This article substantiates the need to create a brand of transport and logis-tics companies as a strategic resource for improving competitiveness. The modern technologies of branding are considered and the advantages of using branding tools in the activities of transport and logistics companies are giv-en

Keywords: branding, transport and logistics company, service, brand, competition, consumer