ISSN 2079-8490

Electronic scientific journal "Scientists notes PNU"

Pacific national university

Leskova Е., Telicheva E. G.

THE ETHICAL APPLICATION OF NEUROMARKETING TECH-NOLOGIES

This article deals with the problems of the use of neurotechnologies, in par-ticular, on the territory of Russia. The scientific article attempts to de-bunk the stereotypical misconceptions about neuromarketing as a way of manipulating society and convince of its effectiveness and necessity

Keywords: neuromarketing, ethics, subconscious, irrational, brain, brain scan, manipulation